Marketplace Partners can choose between two billing models to license their apps.
They can either adopt a user-based billing model that allows customers to pay for an app for only a specific subset of users within a product instance. Alternatively, they can adopt a billing model where customers purchase an app for all users associated with the parent product instance.
Marketplace Partners have the option to use the billing model that covers all users, or switch to the user-based billing model. However, both billing models cannot be used for the same app.
User-based billing is exclusively for Forge apps, which includes Forge apps with Connect module. Instead of paying for the entire user base of the parent product, user-based billing allows customers to buy apps for a more targeted subset of users.
Marketplace Partners who transition an existing app to the user-based billing model can adjust their pricing accordingly. While this change is optional, we recommend that Marketplace Partners choose the billing model that best aligns with their overall business strategy.
If a partner transitions their app to the user-based billing model, all existing customers on the previous billing model will be transitioned to the new billing model.
Marketplace Partners should consider adopting user-based billing for several strategic advantages. This model aligns with Atlassian's objective of reaching both technical and non-technical teams, as well as larger enterprises. Here’s why:
Broader market reach: With user-based pricing, partners can target a wider audience, including non-technical teams, thus tapping into new market segments and increasing potential user adoption.
Reduces customer friction & facilitates growth: The user-based billing model can help alleviate the friction associated with both user and app expansion. Organizations can add users or adopt new apps in a flexible manner, making it easier to integrate Atlassian products and apps into their workflow. This allows apps to grow organically within an organization as more teams find value in them, leading to increased adoption rates.
Flexible pricing models: By charging based on the number of users, partners can offer more tailored pricing strategies that align with customer needs, enhancing the value proposition for potential customers.
Facilitates growth: This feature supports incremental and broader app adoption within organizations over time. Additionally, it enables customers to procure more apps as they pay per user, justifying the need and cost when utilized by business-critical teams.
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